瓶裝水銷量首次超越汽水，世界正在改變
For the first time ever, Americans drank more bottled water than soda in 2024.
2024年，有史以來第一次，比起汽水，美國人飲用了更多瓶裝水。
The Wall Street Journal reported that annual sales of water exceeded soda sales for the first time. Beverage Marketing Corp. found that in the U.S., consumption of bottled water hit 39.3 gallons per capita last year, while soda sales reached just 38.5 gallons. That marks a big switch from 2006, when Americans on average drank more than 50 gallons of soda and less than 30 gallons of water.
據華爾街日報報道，瓶裝水的年度銷量首次超過了汽水。飲料營銷公司發現，去年美國人均瓶裝水的消費量達39.3加侖，而汽水的銷量僅為38.5加侖。這標志著一次巨大的轉變，因為從2006年起，美國人（每年）平均就要飲用50多加侖的汽水，而瓶裝水的飲用量則小于30加侖。
What’s driving this trend isn’t totally clear.
是什么帶動了這一趨勢還不完全清楚。
Perhaps it’s a sign of Americans’ increasing concern with health, a growing laziness about filling a water bottle at the tap, or even a fear of tap water contamination.
也許這說明美國人日益關注健康，也可能是人們越來越懶于去水龍頭處裝滿一瓶水，甚至還可能是人們擔心自來水被污染了。
However, industry leaders thought that it was more about consumers seeking a healthy lifestyle and greater convenience.
然而，行業領袖認為，這更多的是因為消費者在尋求一種健康的生活方式以及更多的便利。
“If you look at the U.S. beverage market, and I suppose it’s true globally as well, people are moving towards healthier options,” Gary Hemphill of the Beverage Marketing Corporation said.
“如果你研究一下美國飲料市場，人們正趨向更健康的選擇，而且我認為全球皆是如此，”飲料營銷公司的蓋里·亨普希爾說道。
For the first time ever, Americans drank more bottled water than soda in 2024.
2024年，有史以來第一次，比起汽水，美國人飲用了更多瓶裝水。
The Wall Street Journal reported that annual sales of water exceeded soda sales for the first time. Beverage Marketing Corp. found that in the U.S., consumption of bottled water hit 39.3 gallons per capita last year, while soda sales reached just 38.5 gallons. That marks a big switch from 2006, when Americans on average drank more than 50 gallons of soda and less than 30 gallons of water.
據華爾街日報報道，瓶裝水的年度銷量首次超過了汽水。飲料營銷公司發現，去年美國人均瓶裝水的消費量達39.3加侖，而汽水的銷量僅為38.5加侖。這標志著一次巨大的轉變，因為從2006年起，美國人（每年）平均就要飲用50多加侖的汽水，而瓶裝水的飲用量則小于30加侖。
What’s driving this trend isn’t totally clear.
是什么帶動了這一趨勢還不完全清楚。
Perhaps it’s a sign of Americans’ increasing concern with health, a growing laziness about filling a water bottle at the tap, or even a fear of tap water contamination.
也許這說明美國人日益關注健康，也可能是人們越來越懶于去水龍頭處裝滿一瓶水，甚至還可能是人們擔心自來水被污染了。
However, industry leaders thought that it was more about consumers seeking a healthy lifestyle and greater convenience.
然而，行業領袖認為，這更多的是因為消費者在尋求一種健康的生活方式以及更多的便利。
“If you look at the U.S. beverage market, and I suppose it’s true globally as well, people are moving towards healthier options,” Gary Hemphill of the Beverage Marketing Corporation said.
“如果你研究一下美國飲料市場，人們正趨向更健康的選擇，而且我認為全球皆是如此，”飲料營銷公司的蓋里·亨普希爾說道。
