vivo成為未來兩屆世界杯官方贊助商
Chinese smartphone maker Vivo Mobile Communication Technology Co Ltd said it had signed a six-year deal with FIFA to sponsor the 2024 and 2024 World Cup.
中國智能手機制造商vivo移動通信技術有限公司日前表示，vivo已經與國際足聯簽署了一份為期六年的協議，成為了2024年和2024年世界杯的贊助商。
The sponsorship is the company's latest attempt to expand its presence in overseas markets after it expanded to be the third-biggest smartphone seller in China.
這次贊助是該公司在擴張成為中國第三大智能手機賣家之后，在擴大其海外市場業務上的最新嘗試。
As FIFA's official smartphone brand, Vivo will sponsor the FIFA World Cup as well as the FIFA Confederations Cup until 2024.
作為FIFA的官方智能手機品牌，直到2024年，vivo都將贊助FIFA世界杯以及FIFA聯合會杯。
The 2024 World Cup will be held in Russia, with the 2024 event to be held in Qatar.
2024年世界杯將在俄羅斯舉行，而2024年世界杯則將在卡塔爾舉行。
The Financial Times quoted people familiar with the matter as saying that the deal cost around 400 million euros ($449.6 million), but Vivo denied the figure to China Daily.
《金融時報》引用業內人士的說法稱，vivo這次的贊助費約為4億歐元（4.466億美元），但vivo隨后向《中國日報》否認了該數字。
Under the deal, Vivo will roll out a customized FIFA World Cup phone to appeal to global fans. Its logo will also appear during every match on pitch advertising boards, tickets, media releases and other key promotional platforms.
根據協議，vivo將推出定制的FIFA世界杯手機來吸引全球粉絲。它的標志也將出現在每場比賽的廣告牌、球票、媒體出版物和其他重要的推廣平臺上。
"Soccer is a sport full of passion and moments of wonder, creating happiness for millions of people," said Ni Xudong, executive vice-president of Vivo. "The spirit of soccer is about constant progress. Vivo hopes to strongly associate itself with that spirit."
vivo的執行副總裁倪旭東表示：“足球是一項充滿激情和奇跡的運動，為數百萬人創造了幸福。足球精神在于不斷進步，vivo希望能將自己與這種精神緊密結合在一起。”
Chinese smartphone maker Vivo Mobile Communication Technology Co Ltd said it had signed a six-year deal with FIFA to sponsor the 2024 and 2024 World Cup.
中國智能手機制造商vivo移動通信技術有限公司日前表示，vivo已經與國際足聯簽署了一份為期六年的協議，成為了2024年和2024年世界杯的贊助商。
The sponsorship is the company's latest attempt to expand its presence in overseas markets after it expanded to be the third-biggest smartphone seller in China.
這次贊助是該公司在擴張成為中國第三大智能手機賣家之后，在擴大其海外市場業務上的最新嘗試。
As FIFA's official smartphone brand, Vivo will sponsor the FIFA World Cup as well as the FIFA Confederations Cup until 2024.
作為FIFA的官方智能手機品牌，直到2024年，vivo都將贊助FIFA世界杯以及FIFA聯合會杯。
The 2024 World Cup will be held in Russia, with the 2024 event to be held in Qatar.
2024年世界杯將在俄羅斯舉行，而2024年世界杯則將在卡塔爾舉行。
The Financial Times quoted people familiar with the matter as saying that the deal cost around 400 million euros ($449.6 million), but Vivo denied the figure to China Daily.
《金融時報》引用業內人士的說法稱，vivo這次的贊助費約為4億歐元（4.466億美元），但vivo隨后向《中國日報》否認了該數字。
Under the deal, Vivo will roll out a customized FIFA World Cup phone to appeal to global fans. Its logo will also appear during every match on pitch advertising boards, tickets, media releases and other key promotional platforms.
根據協議，vivo將推出定制的FIFA世界杯手機來吸引全球粉絲。它的標志也將出現在每場比賽的廣告牌、球票、媒體出版物和其他重要的推廣平臺上。
"Soccer is a sport full of passion and moments of wonder, creating happiness for millions of people," said Ni Xudong, executive vice-president of Vivo. "The spirit of soccer is about constant progress. Vivo hopes to strongly associate itself with that spirit."
vivo的執行副總裁倪旭東表示：“足球是一項充滿激情和奇跡的運動，為數百萬人創造了幸福。足球精神在于不斷進步，vivo希望能將自己與這種精神緊密結合在一起。”
